As we are all aware, the economy has had a cooling effect on our golf industry that had enjoyed incredible growth for many years. We have witnessed rounds drop nationally in 2007 by three million and in 2008 by an additional nine million rounds. Decreases were seen in both the avid golfer and occasional golfer categories. Both of these categories begin with golfers six years of age, which brings me to my point.
As in many industries that have enjoyed a steady growth for many years, it is possible that we have failed to focus and invest in the future and stability of our own industry. It is essential for our growth that we continue to bring new players to the game and that we put forth a concerted effort to find and support those efforts.
My association with the First Tee program over the last few years
has certainly opened my eyes to the excitement that is still enjoyed by
the junior golfer when exposed to the game, not to mention the
character building that takes place in these kids.
We are now seeing these types of organizations pop up across the nation with junior golf camps, junior golf organizations, junior golf instruction, kids play for free with an adult, etc... Although many of these organizations have been around for many years, they have not been seen as important as we now may realize that they truly are.
This segment of the industry is vital to growing our game for the future, not to mention the many ways that it impacts bottom line today.
Although faced with current challenges, I do feel the game will rebound in a positive way. If we can learn from these challenges and look forward in an aggressive and supportive way, we can see this game we love grow for many years to come.
